DM Hall

Brand refresh and digital platform for well-respected property surveyors. DM Hall has over 120 qualified surveyors, specialising in the full spectrum of residential and commercial services, including property for sale and lease.

While beginning our web process, it was clear from early meetings with the team that this was also the perfect opportunity to refresh the visual identity and brand positioning of the business to better align with DM Hall’s nationwide reputation.

Brand Refresh

Over the course of the last 6 months, we have worked closely with the team at DM Hall to refine the brand and introduce a contemporary visual style with the new website in mind.

An easy-to-use brand guidelines document was produced to bring consistency to marketing touch points across the business, something that had been an issue for several years.

As part of the process, we commissioned a new direction for corporate photography and video that aimed to bring a human element to the brand and showcase their expertise and key business services.

New Digital Platform

The current DM Hall site had become dated and difficult to update for users. We began by looking at the content level required on the site, using this to guide our decisions on the user journey. One of the key aspects of the project was redefining this user experience with clear navigation through the site for both customers and professionals working in the property industry.

With a high level of mobile users, this journey had to be smooth across multiple devices. Clear calls to action, stronger copy and better visibility of key services play a major role in the success of the new site.

However, it is the enhanced back-end user experience, custom built for the DM Hall team that sets the site apart. Users are now able to easily update content and create dynamic property pages that are automatically pushed to external partner websites.

“From the start, the team at Shine impressed us with their understanding of the brief. They didn’t just create a stunning website and brand refresh; they crafted a much-improved customer journey, based on their broad range of experience, mostly out-with our sector. By replacing unnecessary details with a crisp look, and clear calls to action, Shine have transformed our online presence and we’re already seeing an early uplift in enquiries and significant instructions. Their expertise, combined with a friendly approach, has made the entire process a very rewarding collaboration.”

Caroline Wayte​​​​
Marketing Manager, DM Hall